Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this.

Use your outreach skills

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Develop SEO-enabled content from creation that is ready to deliver across all devices. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors.

Is your content marketing strategy consistent with your traffic and conversion goal?

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. So, how does Google determine site quality? Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine.

Headings and SEO

Gaz Hall, a SEO Expert from the UK, said: " Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating." The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Expect increased conversions, particularly those from visitors who arrived via organic search.

Your website should make it easy to do business with you.

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages It’s important to monitor the backlinks your site is accumulating SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Freelance SEO Consultant SEO Advice SEO important for marketing Web Page Quality Buy Backlinks SEO Friendly Headlines Anchor Text Diversification SEO coverage Backlink Indexing Keyword Research SEO Local Search Long Tail SEO Offsite SEO Onsite SEO What is SEO? SEO Beverley SEO Bridlington SEO Brough SEO Driffield SEO East Yorkshire SEO Google SEO Hedon SEO Hessle SEO Hornsea SEO Howden SEO Hull SEO Market Weighton SEO Pocklington SEO Snaith SEO Withernsea SEO York SEO site changes

SEO for Reputation Management

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.