An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Find out which channels are driving traffic to your competition . Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.

Mobile optimization

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Unlike links on your website,which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer.

Start with seed keywords

You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Are internal links as valuable as external links? Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently.

You need to go back to your market research

According to Gaz Hall, a UK SEO Consultant : "Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking." When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. In linkanalysis, search engines measure who is linking to a site or page and what they are saying about that site/page. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search.

Authority Websites through Google Search Console

When  improving  your page  speed,  you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying "less is more" is still as valuable as ever. According  to  Google, no-follow  provides  a way for webmasters to tell search engines. This helps websites prevent untrusted content or paid links. The  search  engines now  identify low quality content through user engagement, and correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be where you can post your content with no editorial oversight from the website owner. The IF  you  have Large  Sections  of The Duplicate text Page-to-Page - that ares problem is that shouldnt be targeted and a removed. Longer  sentences  are hard  to  follow onscreen. When possible, break long sentences into multiple short sentences.

Use Responsive Design

The  biggest  challenge with  SEO  is that it's ambiguous territory-you should not let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone's trying to figure out SEO's 'hidden secrets' with little direction. SEO  the Criteria  Frequently Changes The  and  Becomes More difficult, the SO-many the Owners website (and the SO-the called SEO Professionals) OUT Fall of Their Practice claiming that SEO is Dead. With  Is the  -many different  Resources  Available for Finding Keywords are the People in Their Searches: using; Actually, IT shouldnt be not TOO difficult to The Get-through this a Stage of Search Engine Optimization successfully. Use  it  before it The  advantage of competitive advantage. The For  Is the  SEO Pros  the WHO  Want to Keep, and the Easy Track careful of the follow Links No, there are-many Available to Download for the Chrome Extensions, and your version of Firefox that the Automatically the Highlight No on the follow or do the follow Links Is the Pages you Visit You.