Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition).

Enhance your CTR and user experience

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy.


SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is so crucial in your deep knowledge of how to take advantage of it. Bad content truly  can  do long-lasting damage to your website, brand and business. Link building helps your content reach a broader audience, increasing both your site's visibility and its authority. In addition, it can grow your search traffic, as well as the number of unique domains that link to your site. Do not overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and learn from or learn from.

Choose your keywords carefully

Your website's health will not only impact your SEO results but will also have a hand in how you can convert your traffic. On powerful social media sites, the hyperlinks do not count as a link. Also, on a lot of websites, they'll have a "no-follow" link. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary.  Gaz Hall , an SEO Expert from the UK, said: "Useful facts, figures and dates whenever possible. People love comparisons and make the best comparisons.

Domain to Domain Relevance

Your title tag needs to be written for humans - as in it needs to be logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable. Keep in mind  that You must write for your readers, and not for Google's spiders. Do not do keyword stuffing. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile - a key element of SEO. The more links that you have to amass back to your website from other authoritative websites, the greater the likelihood of improving your visibility on your website. No website in a competitive market gets valuable traffic from Google in 2017.