On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. There's no point  in creating new content if it's not authentic enough to stand out. Even if you come up with an idea from a different source, it will still provide you with a unique perspective that will add value to the particular topic. Page load speed is also a ranking factor, especially for mobile. Currently, more than half of searches for mobile devices.

Useful, high quality, relevant content

Your URL's should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. SEO is not just  for  large companies. As a small business or local business, there is actually a lot you can do to achieve your goals. Many of these things relate to focus. Google wants to see a healthy link profile that signifies authority. This means quality comes from a healthy diversity. The search engine optimization (SEO) has some of the biggest changes in the last few years.

Understand Google's Ranking Algorithm

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in the search engine results, then you should use a server-side 301 redirect. Link signals tend  to  decay over time. Sites that were once popular are often stale, and eventually fail to earn new links. Good link earning begins with quality content that provides value for your potential customers. While content is so poorly written and it will only get you a link to a website, it's great content that people will want to read. Essentially Google needs you to be able to communicate with your customers and to provide them with the analytical solutions they need.

Keep Your Content Simple

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you."

Competitor Analysis

Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can not possibly know how a website is performing. Make sure your website is optimized for mobile. When you are looking for a mobile device, Google will do it for you. The ability of a piece of content to earn natural links that are directly proportional to the content value. In other words, the more valuable the piece of content is, the easier it will be to get the high-value links and increase the Google traffic. Conversely, the lesser a piece of content is, the harder it will be to earn links.